As the name suggests, Verreum aims at reviving traditional glass making craftsmanship, focusing on the revival of the unique silvered glass production. Verreum re-invented this forgotten technique from scratch, coupling tradition and technologies and a new design language. Since then Verreum produces smaller decorative items like vases, bowls, lamps, candlesticks or small furniture pieces and collaborates with both Czech and international designers including Rony Plesl, Jií Pelcl, Olgoj Chorchoj, Arik Levy, Karim Rashid, Sebastian Herkner and many others. For the creation of its products, Verreum seeks high-skilled craftsmen around the glass manufacturing facilities in Nový Bor, Northern Bohemia, the famous production center of Czech glass heritage and revives the unique silvered glass techniques and connects them with the best glass blowing specialists with the mission of sustaining the Bohemian glass making tradition.
In 2014, Frankfurt-based German product designer Sebastian Herkner became the art-director of the company with the goal to build a cohesive product collection created by a precise selection of international designers and a strong visual presentation of the brand. It becomes a truly international company with Czech glass heritage roots. Verreum regularly exhibits at Maison et Objet in Paris and Salone del Mobile in Milan next to selected international shows. The company was 2012 – 13 also a co-organiser of the European project “Glass is Tomorrow”, whose aim is to promote cooperation among glassmakers and designers across Europe.